PHTG 327 - Photography in Advertising + Communications
A course that explores photographic practices in advertising and communications through research, lecture, discussion and analysis of process including demonstration of concept of design, visual literacy and communications processes, visual communications terminology, ideas and concepts – designing the visual solution, open mindedness and client identity fulfillment, keeping it fresh – style vs. substance the target audience – cultural research in image design, context and positioning, simplicity of design and the problems of complex messages, the power of illustration. A requirement of this course is the execution and presentation of two (2) written and illustrated papers from a selection of topics available from the course instructor.
All required 200 level Photography Major courses or consent of the Chair in consultation with the instructor.
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