VSCA 319 - Advertising I

This course focuses on developing the student’s ability to create on-target creative that effectively addresses a specified audience and creative objectives. The students will create strong, creative advertising concepts in a variety of media ranging from print to on-line. The role and business of advertising in relationship to the marketing system will be investigated.

Course Credits:

3

Course Prerequisites

Completion of all 200-level VCD Major Studio requirements, VSCA 221 Concepts II and VSCM 225 Design Technology I, or consent of the Chair inconsultation with the instructor. Preference will be given to SCD students within their declared Stream.

Fall

SectionCRNInstructorSchedule
A21420Lennard, Jeff
Friday
8:30am - 12:50pm room: 556