VSCA 412 - Advanced Advertising I / Memorable Campaigns

This course will develop integrated campaigns for advertising media including print, television, on-line and outdoor. The student will develop creative strategies that will be the catalyst and basis for execution of memorable advertising campaigns. The student will develop creative objectives and strategies and explore the process of developing ideas for multiple mediums. Students will develop an understanding of ‘audience insights’ and explore emotion/humour narratives in their conceptualization and development of memorable campaigns.

Course Credits:

3

Course Prerequisites

Completion of all 300-level VCD Major Studio requirements in a relevant Stream, or consent of the Chair in consultation with the instructor. Preference will be given to SCD students within their declared Stream.

Fall

SectionCRNInstructorSchedule
A20811Lennard, Jeff
Wednesday
8:30am - 12:50pm room: 556