Art School + Beer = Creative Match Made in Heaven
ACAD and Village Brewery toast a new partnership that combines creativity and the beverage arts
Calgary, AB – Alberta College of Art + Design and Village Brewery have partnered up to provide communication design students a chance to test out their skills in a real-world environment and to inspire community partnerships.
Third year Graphic Design major Taylor Plemel was impressed with the amount of drive and passion that her classmates put into their Village Brewery projects. “It was really an invaluable opportunity to be able to participate in a real world project,” said Taylor. “As a student I would love to see more opportunities like this one, we were able to test our skills in a real-world environment and everyone rose to the challenge.”
Students designed a cask of beer and all of the branding material around it and presented their ideas to a panel for judging and feedback. The top four designs were selected and the students worked with the Village brewers to create their cask. You can taste these creations and see the design and inspiration behind them at National on 8th on April 23 from 4-7 p.m.
“ACAD’s School of Communication Design embraces working with community partners on advertising, branding, graphic design or illustrative projects," said Ian Fitzgerald an Instructor and coordinator of the partnership. "When students' talents, curriculum requirements, learning outcomes and bonafide marketing communications goals are aligned, everybody wins.”
"This was a really fun collaboration for Village with ACAD and National. This talented group of students came up with some incredible concepts and designs and really made them work within the Village brand," said Jim Button, one of the brewery's founders. "There were great learning opportunities for everyone involved and we are excited to tap the casks and see how their creations taste!"
Media: For more information and to arrange interviews or obtain a full media kit, contact:
JoAnn Reynolds, External Communications Specialist, Alberta College of Art + Design
t. 403.284.7656 c. 403.892.5394 email@example.com