ATB and ACAD make artistic statement in Calgary branch
Calgary – When ATB Investor Services recently launched Investor Connect, a digital portal where clients can access their business and personal banking information, it greatly reduced the need for paper statements. Instead of the mail box, statements now arrive in a client’s in-box. As a result of going digital, ATB Investor Services was left with stacks and stacks of blank ATB letterhead intended for statements.
ATB could have decided to recycle the remaining reams and reams of unused paper. But that didn’t seem like the right solution. What if something else could be done? Could the paper be re-purposed into something… beautiful? The answer: yes.
After some brainstorming, ATB contacted the Alberta College of Art + Design (ACAD) in Calgary to explore what was possible. ATB challenged second-year ACAD School of Communication Design students to reimagine the letterhead and create something to align with ATB’s new branding effort—ATB Listens—and think about how going paperless impacted them, their fellow Albertans, the environment and the future.
The students accepted the challenge and the resulting 3D sculptures, made of blank statement paper, are now on display at ATB’s Stephen Avenue Centre branch in downtown Calgary. They will remain on display until June as part of ATB’s ongoing partnership with ACAD to display student art in a gallery-like setting.
“ACAD students transformed our blank statement paper into something truly remarkable. In addition to immersing themselves in a real-world business challenge, they helped ATB tell our story in a completely unique way,” said Chris Turchansky, President of ATB Investor Services. “I don’t believe a collaboration like this between a large business and a post-secondary institution has been done before. I encourage everyone to visit our Stephen Avenue Centre branch to see what the future designers of Alberta can do.”
"ACAD is always looking for opportunities to further collaborate with exciting Alberta organizations that celebrate creativity and innovation," said ACAD President + CEO Dr. Daniel Doz. "ATB has called Alberta a masterpiece and we agree. Their support has opened up the door for our students and alumni to display their amazing works in an inclusive gallery setting to a brand new audience. Transforming the ordinary, such as bank statement paper, into something spectacular is what our students, faculty and staff do on a daily basis as they learn by making. I look forward to seeing what ACAD and ATB create for years to come."
The artwork will remain on display in the Stephen Avenue ATB branch until June 2017.